VFILES X FILA
VFILES and FILA have teamed up on a tennis-inspired collection for men and women – fusing the distinctive sport and fashion elements of both brands. The collaboration is the latest from Greenhouse, a new incubator from Foot Locker, with a consumer focus is on cool — not mass sales. Through the Greenhouse app, consumers get exclusive access to limited edition sneakers and apparel created by artists and designers such as Dao Yi Chow of Public School, vintage recycler Nicole Mclaughlin, Parisian-based brand Paperboy, and the latest — VFILES.
VFILES is an experience-based social networking platform that connects and empowers the creative global youth community. Asked how VFILES stays on the leading edge of this capricious culture, Julie Ann Quay, Founder & CEO, replies, “Be welcoming and kind, with your eyes open, and ears ready to listen. At VFILES we believe in three global languages: Fashion, Music and Sport. All three worlds connect in our collaboration with the FILA team, our two brands coming together to push creative boundaries, on and off the court.”
The VFILES x FILA apparel range includes a mix of crop tees, long-sleeve tees, sweatshirts, shorts, form-fitting dresses, and tracksuits for men and women. Signature FILA designs and trend silhouettes feature a color palette that pops, to reflect the VFILES aesthetic. Details like interlocking tennis ball graphics, color blocking, and a variety of VFILES and FILA logo treatments decorate the apparel — as well yellow tennis ball felt seen on the sneakers above.
“To align with a brand like VFILES and to be among the inaugural programs for Greenhouse was an exciting opportunity for us,” said Louis W. Colon III, Vice President of Heritage & Trend, FILA North America. This partnership allows us to connect with the VFILES community and tell a FILA story. As tennis continues to drive trends in streetwear and style, the capsule offers a modern nod to our rich heritage in the sport.”
The VFILES x FILA collection drops on the Greenhouse App beginning on November 15. Items will also be available at select Foot Locker stores in the US, EU, Canada, and Australia beginning on November 22.
