Beauty in Action

 

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CLOCKWISE TOP LEFT: SNOWBOARDER HANNAH TETER; SURFER KELIA MONIZ; SKIER JULIA MANCUSO; BASE JUMPER ROBERTA MANCINO

 
What is the best way to test out the staying power of your makeup? In an inspiring new campaign, makeup artist Bobbi Brown called in four professional female athletes put her new sweat-resistant, waterproof “Long-Wear Life Proof” eye-makeup line through the paces. Her roster includes surfer Kelia Moniz, alpine ski racer Julia Mancuso, snowboarder Hannah Teter, and BASE jumper Roberta Mancino. A short YouTube video series, called #LONGWEARLIFEPROOF, shows each athlete in action, captured via GoPro, looking gorgeous and smudge-free while surfing, skiing, snowboarding and sky diving. Bobbi Brown told The Huffington Post that these four extreme athletes have taught her that “beauty is about so much more than makeup; it’s about strength, confidence and courage, and that what you put in your body is just as important as what you put on it.”

The impressive campaign brings the products to life, and shows that no matter the woman, the sport, or the conditions, the last thing these fearless females should have to worry about is their makeup.  Says Hannah Teter, “I may be an extreme sport athlete, but I still want to look pretty out there on the slopes”

-Kristen Leen
 
 

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