JUST A FEW OF THE BEACHBODY AT HOME WORKOUTS: INSANITY, P90X, BRAZIL BUTT LIFT, FIXATE, 21 DAY FIX, FOCUS 25 AND CORE DE FORCE
Whether or not you have actually bought the DVDs, chances are you’ve heard of Shaun T and “Insanity” or Tony Horton and “P90X”. The high energy infomercials on which they’ve been sold are undeniably captivating and have dominated the airwaves at those hours we all seem to be flipping around looking for something to watch. The infomercials and these workouts, as well as the before and after body transformations, have made superstars, or “Super Trainers”, out of these fitness personalities and earned the company that produces these workouts over $1 billion in sales.
Beachbody is the company behind these DVDs and many more, and producer of the most popular at home fitness and weight loss programming that also includes FOCUS T25, 21 Day Fix, Brazil Butt Lift, Fixate, and Hip Hop ABS, among others. P90X alone has sold approximately 7 million DVD copies since its inception. Beachbody On Demand launched in March of 2015, giving consumers unlimited streaming access to the entire library of workouts via their computers. Now available online is a wide variety of programs designed for those who want to lose weight, build muscle, learn to dance, start yoga, or simply eat healthier.
Included in the Beachbody On Demand programming there is also a reality show called The 20’s: The Search for the Next Beachbody Super Trainer. Hosted by one of the original reality TV stars, Dan Cortese, who many will remember from MTV Sports, a bunch of trainers are “picked to live in a house…work out together and have their lives taped…” Well, you know how the “Real World” tagline goes. The show pits a group of 10 hot bodied trainers against each other in competition to see who has what it takes to be the next fitness superstar. Viewers will decide the winner via online voting. At stake is a guaranteed product development contract, the chance to be the next Beachbody Super Trainer, and the opportunity to earn millions of dollars in royalties, bonuses and appearance fees.