Priority Goes Cruising



Our friends at Priority Bike have just announced a Kickstarter campaign for the newest addition to their line up, the Priority Coast — the first cruiser bike that’s really made for the beach. Designed to withstand sand, salt, and all the elements the coastal beach environment can muster, the Coast will not rust or breakdown like traditional cruisers.

Distinctive to all the bikes in the Priority family is the maintenance and grease-free belt drive system of the Coast in place of a traditional chain. This feature, along with a 100% aluminum frame and fork, stainless steel components and sealed bearings, makes the clunky, heavy steel, hard-to-pedal cruiser a bike of the past. The lightweight, smooth-riding Coast is ideal for riding to the beach for that morning surf session, yoga class, and all your outdoor activities. It even has a surfboard attachment for easy transportation with your board!

Remaining true to Priority’s socially-funded company structure, the pre-sale campaign will run on Kickstarter March 15th through April 15 at the pre-sale price of $349 (regular price $449). And stay tuned, because we’ll be giving one away to a lucky Style of Sport reader as summer gets closer!