This Smartwatch Goes To Extremes



Watch and accessory brand Nixon has just released The Mission, the world’s first ultra-rugged smartwatch made for action sports. Designed to handle the environments a surfer or snowboarder calls home, The Mission features the toughest hardware of any smartwatch and is fully customizable too. More than splash-proof, its water resistant capabilities are groundbreaking, rated to 10-ATM (100 meters; 330 feet), and the highest waterproof rating of any smartwatch on the market.

Built on the latest technology from Google’s Android Wear™ smartwatch platform, The Mission features a suite of custom applications tailored to action sports and introduces Nixon’s custom Mission app. Powered in partnership with Surfline and Snocountry, The Mission app keeps surfers and snowboarders updated in real time on surf and snow conditions worldwide, and features a custom activity-tracking application developed in partnership with Trace, the leader in action sports activity tracking.

Nixon The Mission Collection 1

The Mission is available in more than 44,000 possible custom combinations, and the watch face can be chosen to mirror top selling Nixon models or to display the new Mission face. Developed in tandem with world-class surf and snow athletes who require a watch that can handle their rigorous lifestyle, it’s got the style required by the fashionable athlete as well.