Two of our favorite and most prominent outdoor brands, Burton and Filson, have just launched a small Burton x Filson capsule collection that brings their two worlds, and seemingly opposite ends of the outdoor spectrum, together. Filson, founded in 1897, is a company rich in tradition, with a long history as manufacturers of quality upscale hunting and fishing apparel. Associated with an older and more staid customer, Filson is not the first company that would come to mind to collaborate with Burton Snowboards and those crazy snowboard shreddin’ kids. Burton Snowboards has grown up, however, and its riders matured. With the company’s 40th birthday not too far off, the respect for its elders is apparent in this and other recent collaborations with long established heritage brands, such as Redwing Shoes and Manitobah Mukluks. In turn, these heritage brands understand the tradition of high quality functional sportswear Burton has been creating since 1977, and the value of partnering with a brand that has such extreme customer loyalty.
The collection features 4 pieces — 3 jackets and 1 pair of pants — for men only (sorry ladies!) and marries the signature fabrics for which Filson is famous with Burton’s experience in creating highly functional snowboard outerwear. The Sentry Jacket, shown above, uses Filson’s Tin Cloth, a weather repellent oilcloth originally created in the early 1900’s and designed for the Pacific Northwest’s exploding timber industry. The Squire Jacket utilizes a combo of Filson’s rugged Mackinaw Wool and durable wax-soaked cotton Shelter Cloth. With these fabrics, Burton has added its own signature detailing designed for the snowboarder, such as drop-tail styling, vents and powder skirts, and hidden sound and goggle pockets… marrying tech with timeless style.
While at first it seems that Burton and Filson couldn’t be more different, this collaboration actually shows how similar these two companies really are, both as sportswear and as lifestyle brands. Both have a reputation for creating sport apparel that works, designed with the kind of style that is wearable anyplace and anytime, and appeals to all sorts of customers, whether they participate in the sport for which they were designed or not.