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Apparently, the supply of $145 mesh panel leggings and $75 floral sports bralettes has no end in sight. BANDIER, the fitness fashion boutique that stocks a wide array of luxe workout brands with locations in Southampton and Manhattan, plus a large e-commerce site, just announced three new stores in Manhasset, Dallas, and New York City’s Fifth Avenue.
“There’s definitely a huge demand for activewear in all of these places,” says founder Jennifer Bandier, who turned her passion for fitness (and role as a former music exec for bands like TLC) into a multi-brand activewear concept, where brands like Stella McCartney and K. Deer mingle on racks with Michi and Prismsport. “People are coming in and don’t want to wear one brand from head-to-toe, just like normal apparel. They like that they can come in to our store and mix-and-match curated fitness fashion pieces,” she says.
On October 21, Bandier’s Manhasset store will join Louis Vuitton and Chanel at The Americana Manhasset, which will cater to women on Long Island and its growing boutique fitness scene. The Dallas store, opening on November 6, will also open in luxury retail shopping center, Highland Park Village, making it the first Bandier boutique outside of New York. Something founder Bandier hints could be replicated again in 2016.
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The crown jewel of the “music-fitness-fashion” brand will be the new Manhattan location at 164 Fifth Avenue and West 22nd Street (which will replace the current store on Broadway). In addition to having a killer cross section of athleisure designers right in the middle of the nation’s most densely populated fitness neighborhood, it’ll be the largest of the Bandier boutiques at 3,500 square feet to accommodate a headset listening station by Beats By Dre, and a 1,700 square foot loft for fitness classes.
“Activewear is part of the wardrobe people are wearing everyday now,” Bandier explains, who also just teamed up with social media workout darlings Tone It Up on a collection. “Boutique fitness is on the rise, more people are going to different classes and workouts, and getting more into taking care of themselves—but don’t want to sacrifice fashion or technology.” Watch out America, luxe fitness fashion is coming for you, fast.
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