MARK SISSON IN HIS PELUVAS
I first met Mark Sisson in 2016 at The XPT Experience, a 3-day immersive sports performance clinic programmed with workouts and lectures on the cutting-edge training, nutrition, and recovery practices of top elite and professional athletes. XPT was founded by famed big wave surfer Laird Hamilton and his wife, former pro volleyball player Gabby Reece. One of the guest speakers that particular XPT was Mark Sisson, creator of The Primal Blueprint and a line of paleo/keto products called Primal Kitchen.
Sisson began his journey as a competitive endurance athlete, and has evolved into a world-renowned authority on optimal health, fitness, and performance. The Primal Blueprint was published in 2009 and essentially put the Paleo diet on the map. This groundbreaking primer adapted the lifestyle practices of our hunter-gatherer ancestors to a modern-day nutritional program. His blog MarksDailyApple, launched in 2006, became recognized as the primary resource for information on ancestral health, and Sisson has written several best-selling books based on the ancestral diet and lifestyle.
The “Primal” or Paleo diet is high in protein and healthy fats; low in carbohydrates; and specifically eliminates certain food groups like grains, legumes, dairy, sugar, and anything else that were not available in Paleolithic ancestral times. As a result our bodies learn to burn fat for fuel, our own supply as a bonus, instead of carbohydrates. Paleo and the similar high protein/low carb Keto diet, exploded in popularity with the health and weight loss benefits people experienced — as did Primal Kitchen, Sisson’s line of supplements and condiments that made this way of eating taste delicious. Primal Kitchen was purchased in 2019 by Heinz for approximately $200 million looking to capitalize on this trend. Read More
