Move over Citibike, there’s a new bike in town. JOCO is a privately owned bike share service, and their distinctive orange bikes are popping up all over Manhattan. Unlike Citibike, the entire fleet of JOCO bicycles are electric assist, or e-bikes, and docking stations are located in parking garages, apartment buildings, and other private spaces. This micro-mobility brand is on a mission to merge sustainability and convenience, and “bring the joy back to your commute”.
JOCO was founded by two young entrepreneurs, coincidentally both named Jonny Cohen. The duo met at Columbia Business School, one with a focus on investment banking and real estate, and the other on transportation. Both living in NYC, they wanted to create a more efficient, enjoyable, and sustainable way to get around town. Together they have combined their skills to develop an alternate form of transportation.
“60% of trips in the US are under 5 miles. You don’t need a two-ton vehicle to travel such a short distance”, say the Jonnys. With carbon emissions at an all-time high, JOCO is addressing the transportation needs and environmental issues facing the city. JOCO launched on Earth Day in April with 30 docks, and by June they will be in 100 locations with 1,000 bikes across NYC. Their plan is to grow nationwide by creating a vast charging infrastructure network that will power the future of micro-mobility. Read More