GWEN STEFANI & PHARELL WILLIAMS MIX IT UP WITH BURTON SNOWBOARDS
LEFT: BURTON x L.A.M.B. BOMBER JACKET WITH TUX SNOWBOARD PANTS; RIGHT BURTON x BIONIC BOMBER DOWN SNOWBOARD JACKET WITH 3L SNOWBOARD PANT
A few weeks ago we reported on Burton Snowboard’s collaboration and capsule collection with Filson, BURTON x FILSON, but the mash-ups have not stopped there. Now available online and in stores are two more collaborative collections from Burton, that bring the influence of two of the music industry’s biggest stars to snowboard style… one with Gwen Stefani’s L.A.M.B. and the other with Pharrell’s BIONIC.
The highly-anticipated women’s outerwear collection created with Gwen Stefani’s L.A.M.B. label is finally available in select stores and online, and mixes Gwen’s bold street style with Burton’s tech-savvy functionality. The L.A.M.B. for Burton collection features ten pieces that include down jackets, anoraks, parkas and pants that can’t be missed, each with different prints from large dalmatian dots to an oversized houndstooth.
The goal was to have some fun and try something a little different,” said Gwen Stefani. “The clothing itself is really technical and performance-oriented so it was a new challenge. We worked really hard on the pants – I wanted to design a pair that had a really great fit and is super flattering but also cool with an edge.” Her favorite pieces from the collection, she says, are the Parka Jacket and Tux Pant.
Also just in time for the holidays, is Burton’s capsule collection of eco-conscious winter outerwear and accessories created with music and style icon Pharrell Williams, brand ambassador for BIONIC Yarn. BIONIC is an eco-textile brand that makes luxe high-performance fabrics from recycled plastic bottles. BIONIC Yarn incorporates 40-45% recycled content which actually makes it up to 400% stronger than traditional thread and a very durable fabric for snowboard outerwear.
Pharell took his inspiration for this collection from South American textiles, and traditional Peruvian prints are the foundation of the line. With a look that feels both modern and vintage, the Burton x BIONIC line is made up of 7 pieces that include jackets, pants, and accessories designed to transition from wintery weekend pursuits to the daily grind. The brightly striped Bomber Down Jacket features a distinctive silhouette inspired by 1970’s ski jackets, reflecting yet another mash-up of ski and snowboard style!
Both the L.A.M.B collection for women and BIONIC collection for men are available in super limited supply. Grab these pieces while they last at select snowboard shops, Burton flagship stores and on Burton.com.
